Next time you’re in a bar, gym or vet's office watching television channels featuring viral videos, animals, or extreme athletes, it's likely the content stream is from Atmosphere, product video austin a fast-growing Austin media company.

Atmosphere said this week it has landed $100 million to grow its streaming entertainment service, and says it plans to hire hundreds of new employees.

Atmosphere raised $80 million in a funding round led by Sageview Capital, with investments from Valor Equity Partners and S3 Ventures. The company also raised $20 million in debt facilities provided by Bridge Bank.

The funding - which follows a $25 million round raised in April - will be used to expand Atmoshpere's distribution network and grow its operations in content, marketing and ad sales, the company said.

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Brothers Leo and John Resig founded Atmosphere in 2019 as a spinoff from Austin-based Chive Media Group, which they also founded. Chive operates the popular entertainment website theCHIVE.

Atmosphere offers a free ad-supported streaming platform that is streamed in restaurants, bars, gyms, hotels, doctor's offices and other venues across the country. Its customers include Westin Hotels & Resorts, Taco Bell and Texas Roadhouse.

Atmosphere CEO Leo Resig said his company aims to offer a less-expensive video and audio content option for businesses that want to provide TVs or other video screens in waiting rooms or dining areas.

Atmosphere's platform includes ambient, audio-optional channels designed to give venues free content and an alternative viewing option to sports. The programming includes channels owned and operated by Atmosphere such as Happy TV and CHIVE TV, as well as channels from partners such as Red Bull TV, X Games TV and America’s Funniest Videos TV.

The company provides its hardware and programming to the venues for a one-time $99 activation fee. From there it makes money through its advertising platform and paid digital signage program that allows the venues to run their own advertising between content.

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In the past year, the company said, it doubled its customer footprint and now has more than 20 million unique viewers each month and streams to more than 18,000 venues worldwide.

Resig said the company was able to land its latest funding because of the significant traction Atmosphere has seen in the past year. Atmosphere has experienced a boom in customers as businesses look to cut costs during the coronavirus pandemic.

"A lot of businesses early on looked at their credit card statements and their list of vendors that they're paying a lot of money for. With all the uncertainty a lot of people were trying to cut costs," Resig said. "It offered businesses some downtime to reevaluate everything that they do. We were able to get people on the phone and pitch our business and so we experienced a lot of growth in these single TV businesses that cut the cord and opted for our free ad-supported television solution."

Atmosphere has grown its emplyee headcount from 90 to 260 in the past year, Resig said. The company expects to add another 350 people, with the majority of positions in Austin, he said.

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Mike Grisko, Atmosphere’s chief financial officer, said the company is working to add product features, improve content and offer a superior and differentiated product for the television screens people see every day outside of their home.

"The bigger we get the better this business gets," Grisko said. "We think we're onto something here with revolutionizing the final frontier TV."

The company offers more than 60 channels, with many curated with different types of businesses in mind. For example, a channel focused on pets and animals called PawsTV is aimed for veterinary firms, while another channel called Superhuman TV that includes content on amateur athletes is popular with gyms and health clubs.